Tyro’s guide to major sporting event marketing success

Major sporting events offer a huge opportunity for businesses across Australia. To help you capitalise on this, we’ve pulled together some strategies to help you embrace the competitive spirit and turn sports fans into customers.

1. Show your sporting spirit

Theme your business around the sporting event, and if you’re feeling patriotic, your team’s colours. Get your staff involved by offering them themed uniforms and merch, to cross-promote the sporting event and your business.

2. Offer themed specials

Hospitality businesses: If you’re a hospitality business, create special menu items inspired by the sporting event. For example, you could offer a special menu inspired by the host country for the duration of the event, or a tasting menu where each course represents a different competing country. 

Retail businesses: For retail businesses, think about stocking products that are themed to the event, or offer deals on existing products, such as a discount on fitness clothing and equipment.

Need a cash boost for extra stock? The Tyro Business Loan has you covered¹. 

​3. Host events

Organise and advertise viewing parties so fans can watch their favourite events together. This could work particularly well in pubs, bars and community centres which already foster a festive atmosphere. Add value and boost sales by offering themed drinks and maybe even an interactive game or two.

Check out the Tyro Pro for all your EFTPOS needs.

4. Hashtag, hashtag, hashtag

Post sports-related content on social media using relevant hashtags (#event name, #sport) to drive engagement with sports fans. Also, encourage customers to use hashtags referencing your business when they’re at an event, dining out or buying one of your products.

5. Sponsor a local sports team

Choose a local sports team to donate a portion of sales to for the duration of the sporting event (and even beyond). Promote the sponsorship in-store and online to build community goodwill and enhance your brand’s reputation.

6. Fundraise

Organise fundraising events or donation drives for local charities or sports organisations. Engage customers by highlighting how their purchases contribute to supporting worthy causes during the sporting event.

We believe in giving back to the community, which is why we offer special discounted rates for Not-for-Profit organisations.

With these winning marketing strategies, you can tap into the buzz of the sporting event, attract new customers and build your brand’s reputation, all while experiencing some incredible sporting moments along the way. 

^{1Tyro may undertake a credit check with a credit reporting agency when checking your eligibility for a Tyro loan. Tyro loans are subject to Tyro’s eligibility and credit criteria. A personal guarantee is required and loan repayments are subject to minimum repayment amounts. A Tyro Bank account is required. Other conditions may apply.} 

^{You must ensure that you are compliant with any relevant terms, trademarks, and brand guidelines for the applicable sporting event.}

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