{"id":15373,"date":"2020-11-10T15:27:33","date_gmt":"2020-11-10T05:27:33","guid":{"rendered":"https:\/\/www.tyro.com\/?post_type=knowledge-hub&p=15373"},"modified":"2022-03-15T10:58:34","modified_gmt":"2022-03-15T00:58:34","slug":"how-do-i-start-an-ecommerce-business","status":"publish","type":"knowledge-hub","link":"https:\/\/www.tyro.com\/knowledge-hub\/how-do-i-start-an-ecommerce-business\/","title":{"rendered":"How do I start an eCommerce business?"},"content":{"rendered":"\n<p class=\"wp-block-cgb-text gutenberg-examples-align-none\">The best way to start an eCommerce business is to plan it, resource it correctly, and make sure it\u2019s search engine friendly before you go \u2018live\u2019.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><br><br>1. Know your audience and product<\/h5>\n\n\n\n<p class=\"wp-block-cgb-text gutenberg-examples-align-none\">The first step when starting an eCommerce business is researching your market and deciding what to sell.<\/p>\n\n\n\n<ul class=\"wp-block-cgb-unordered-list\"><li>Find a gap in the market<\/li><li>Track your competitors<\/li><li>Learn the detail behind potential customers<\/li><li>Create an attractive price point<\/li><li>And, if you need it, scope the best manufacturer or supplier for you<\/li><\/ul>\n\n\n\n<p class=\"wp-block-cgb-text gutenberg-examples-align-none\">Don\u2019t be afraid to start small with a \u2018minimum viable product\u2019 (or MVP) that you know people want. You can grow as you learn about what customers buy and what their behaviour suggests they need.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><br><br>2. Line up your eCommerce business team<\/h5>\n\n\n\n<p class=\"wp-block-cgb-text gutenberg-examples-align-none\">No matter how it takes shape, you need expert resources along the way \u2013 such as a photographer, graphic designer, web designer or coder, and a copywriter.<br\/><br\/>It\u2019s important to work with specialists who understand how to build and write content for Search Engine Optimisation (SEO) for search engines such as Google. In a nutshell, SEO are the mechanisms in which you can improve your website quality for search engines to find your website and drive more traffic to your site. You want customers to be able to find you without knowing your web address.<\/p>\n\n\n\n<p class=\"wp-block-cgb-text gutenberg-examples-align-none\"><strong>eCommerce site tips:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-cgb-unordered-list\"><li>Photography \u2013 2-3 images per product; shot in a light space; good contrast and lots of clarity<\/li><li>Writing \u2013 work with an SEO copywriter; brief them on the product benefits that customers will love; make the information easy to scan with sub-headers, short sentences and bullet points<\/li><li>Site design \u2013 easy to move around; mobile responsive (given the bulk of users could be on their phones); small (in size) image files that won\u2019t slow down page loads<\/li><li>Site speed \u2013 work with your developer to ensure your online store loads quickly on mobile devices and desktop<\/li><\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><br><br>3. Link eCommerce payments<\/h5>\n\n\n\n<p class=\"wp-block-cgb-text gutenberg-examples-align-none\">You can take payments in a few different ways. With Tyro for example, we can do everything like online payments with electronic invoicing, recurring payments, and virtual terminals, or help you take payments on your website.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Google is a trademark of Google LLC.<\/p>\n\n\n<div id=\"knowledge-hub-helpful\" class=\"knowledge-hub-helpful\" data-post-id=\"15373\">\n <div class=\"helpful-container\">\n <p>Was this helpful?<\/p>\n <div class=\"helpful-button\">\n <button class=\"btn inverse\" data-value=\"1\">Yes<\/button>\n <button class=\"btn inverse\" data-value=\"0\">No<\/button>\n <\/div>\n <\/div>\n <div class=\"contact-container hide-on-med-and-down\">\n <p class=\"call-us\">Call us: \n <a href=\"tel:1300 00 8976\">\n 1300 00 8976 <\/a>\n<\/p> <span style=\"display: block;\">Aussie support available 7 days a week, visit <a href=\"\/support\" target=\"_blank\">Contact us<\/a><\/span>\n <\/div>\n<\/div>\n\n<div class=\"knowledge-article-banner\">\n <div class=\"banner-left\">\n <div class=\"icon\">\n <img decoding=\"async\" src=\"https:\/\/www.tyro.com\/wp-content\/themes\/tyro\/assets\/img\/icons\/icon-eftpos.svg?v=6\" class=\"\" width=\"56\" alt=\"\" \/> <\/div>\n <div class=\"content\">\n <h4 class=\"banner-title\">Better business banking with Tyro EFTPOS and eCommerce<\/h4>\n <p class=\"banner-desc\">With the Tyro App alongside the right EFTPOS solution and business bank account, achieving your business goals becomes a whole lot easier.<\/p>\n <\/div>\n <\/div>\n <div class=\"banner-right\">\n\n <div class=\"btn wp-block-button\">\n <a class=\"wp-block-button__link\" href=\"https:\/\/www.tyro.com\/get-started\/\" target=\"_self\">Get started<\/a>\n <\/div>\n \n <\/div>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"parent":0,"template":"","knowledge-hub-category":[10268],"class_list":["post-15373","knowledge-hub","type-knowledge-hub","status-publish","hentry","knowledge-hub-category-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How do I start an eCommerce business? 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